Open to new projects

Ilya Serzhanovich

senior_seo_specialist // 8+ years in search

I build full-cycle SEO — from keyword research and technical audits to link-building strategies, analytics and AEO/GEO. Working with e-commerce, services and iGaming across multiple regions.

Location: Minsk, Belarus
Experience: 8+ years in search marketing
Format: Remote / hybrid / office
Stack: Semantics · Tech audit · Links · Analytics · AEO/GEO

Discuss a project Telegram

minsk / by

Ilya Serzhanovich — Senior SEO Specialist

Focus Organic growth

Niches E-com · Services · iGaming

years in SEO

employer companies

10+

regions (CIS, EU, US, Asia)

20+

tools in the stack

01 About

Full-cycle SEO aligned with business goals

I run projects from audit to sustainable growth of organic traffic — focused on tech, semantics, links and analytics.

8 years in search: e-commerce, services and iGaming. Worked with large-scale projects like Avito.

Experience with a range of CMSs plus HTML, CSS and JavaScript lets me solve technical tasks without waiting on developers. I also actively develop AEO/GEO and work with AI agents and prompt engineering.

Project geography

SEO across regions — from CIS to North America and Asia, accounting for local SERPs, language and competition.

Belarus CIS Latvia Lithuania Poland Canada USA India China

Keyword research

collection & clustering

Technical audit

indexing, speed, CWV

Link strategies

backlink profile growth

Internal linking

site structure

Analytics

GA4, metrics, reporting

AEO / GEO

answer & geo search

02 Experience

Career log

8+ years of hands-on SEO — from niche online stores to agencies and iGaming.

05.2026 — presentcurrent role

Biggico

SEO Specialist

Active

Ongoingproject-based

Freelance

SEO Consultant

Format: audits, keyword research, links and full-cycle SEO — various niches and regions

Active

01.2025 — 05.20261 yr 5 mo

Rush Agency

SEO Specialist

Niches: various, mostly CIS regions

Closed

10.2023 — 12.20241 yr 3 mo

Web-Cybernetics

SEO Specialist · agency

Regions: Latvia, Canada, Poland, Lithuania, CIS and more — many niches

Closed

05.2018 — 07.20235 yrs 3 mo

IP Berezin

Website Administrator · SEO Specialist

Niche: tattoo equipment & tattoo studio services

Closed

01.2019 — 03.20234 yrs 3 mo

MSM-Zapad

Search Optimization Specialist

Niche: sewing machines retail

Closed

03 Skills & tools

Technology stack

Niches: online stores, services, iGaming · experience with large-scale projects like Avito.

SEO strategy

Keyword research Technical audit Link strategies Internal linking Usability AEO / GEO

Analytics & webmaster

Google Search Console Google Analytics 4 Yandex Metrica Yandex Webmaster Rush Analytics

Semantics & rankings

KeyCollector KeyAssort WordKeeper Topvisor SE Ranking Keyword Planner

Link marketing

Ahrefs Screaming Frog CheckTrust Miralinks GGL Sape

Ads & business profiles

Google Ads Yandex Direct Yandex Business Google Business Profile

Development & CMS

HTML CSS JavaScript WordPress Bitrix Joomla OpenCart phpMyAdmin VS Code

AI & neural nets

ChatGPT Claude Claude Code Gemini DeepSeek AI agents Prompt engineering

Marketplace

Amazon Amazon SEO Helium 10

04 Cases

Results in numbers

Real projects: growth in organic traffic, rankings and visibility — backed by analytics screenshots.

CASE_01

Promo-code aggregator Launched from scratch

fig_01 · organic traffic

Organic traffic growth chart for a promo-code aggregator

Promo-code aggregator: SEO foundation before launch

Situation: joined at the development stage — SEO was laid out before the site was opened for indexing.

~3,200

visits in the first months

Zero base

start before indexing

What was done

Competitor & business analysis Keyword research + clustering Backlink profile audit Search-oriented structure Technical audit Indexing preparation

Results

Steady organic traffic growth after launch
Growth on branded and commercial queries
~3,200 visits in the first months after launch — traffic is now much higher from both Yandex and Google

CASE_02

Dog kennel · sales Promotion from scratch

fig_01 · organic traffic

Kennel organic traffic growth — up to tens of thousands of visits

fig_02 · top-3/5/10 visibility

Visibility growth: share of queries in Top 3 / Top 5 / Top 10

Dog kennel: multiplied traffic and entry into AI Overviews

Situation: the site had existed for 2 years with no SEO work by contractors. Started from scratch.

~80%

of queries in Top 10

10K+

organic visits

What was done

Keyword research + clustering Competitor analysis Structure & demand pages Meta tags optimization Backlink analysis Technical audit Structured data Internal linking Blog Content for AI answers (AEO)

Results

Multiplied organic traffic — up to tens of thousands of visits
Ranking growth: Top 10 up to ~80% of queries
Overall site visibility growth
Featured in Google Trends
Appeared in Google AI Overviews

CASE_03

Metal roofing Kazakhstan Recovery

fig_01 · yandex / almaty

Ranking recovery on Yandex (Almaty): Top 3/5/10/30/100 dynamics

fig_02 · google / kz

Ranking recovery on Google (Kazakhstan): Top 3/5/10/30/100 dynamics

Metal roofing: recovery after a failed migration

Situation: after a WordPress → Bitrix migration the site lost 80% of its traffic; the previous contractor made critical mistakes.

−80%

traffic at the start

~70%

Top-30 visibility, Yandex

What was done

Technical audit Webmasters & indexing check Backlink analysis Structured data Keyword research + clustering Meta tags optimization Competitor analysis Structure & new pages Regional strategy Internal linking Blog Semantic cocoons (entities + intents)

Results

Ranking recovery after the traffic loss
Improved indexing
Organic traffic growth
Top-30 visibility (Yandex, Almaty) up to ~70%

CASE_04

Sewing machines Belarus New site + migration

fig_01 · organic traffic

Organic traffic growth for a sewing-machine store — up to ~27K visits

fig_02 · rankings, minsk

Rankings for commercial queries — Top 3–6 (Minsk, Belarus)

Sewing machines: new site, migration and traffic growth

Situation: the task was to build a new site plus SEO, including a migration from Simpla CMS to WordPress with per-page redirects.

~27K

organic visits

Top 3–6

commercial queries

What was done

Keyword research + clustering Competitor analysis Project structure Site build Simpla → WordPress migration Per-page redirects Demand pages Meta tags optimization Backlink analysis Technical audit Structured data Internal linking

Results

Ranking growth: key commercial queries in Top 3–6
Organic traffic growth up to ~27K visits (Google + Yandex)

05 Education & languages

Education & certificates

Website Development with HTML, CSS & JavaScript IT-Academy · 108 academic hours · 2022 Web Application Development with JavaScript IT-Academy · 116 academic hours · 2023

Languages

Russian Native

English Elementary (A1–A2)

06 Contact

Let's discuss your project

Message me any way you like or fill in the form — I'll reply within one business day.

Telegram @iliaserzh Email iliaseoserzh@gmail.com LinkedIn ilya-serzhanovich